Fandango
Site Design, Branding, Packaging Design
As Senior Designer at Fandango, I led brand design for the company’s flagship site while supporting high-profile entertainment campaigns across digital, social, packaging, and video. My role spanned concept to execution, ensuring creative cohesion across multiple channels while collaborating with marketing, product, engineering, and ad sales teams. I developed visual systems, motion assets, and event collateral that maintained a strong brand voice while adapting to diverse campaign needs.
ROLE: Senior Designer
CLIENT: Fandango (NBC Universal)
AGENCY: In-house
Custom Site Design
I owned the visual direction for Fandango’s homepage, landing pages, and promotional campaign integrations—ensuring every touchpoint aligned with the overarching brand strategy.
In addition to standard updates, I created custom animated logo treatments and animated homepage takeovers for major movie releases, elevating Fandango’s ad offerings and strengthening partnerships with studios. Working closely with front-end developers, I ensured that our interactive hubs responsibly adapted across devices.
Shaping the Look of Original Content
I designed the visual identity for Fandango’s original video series, social content, and live events. This included everything from social media graphics and motion elements to on-site event branding for premieres and fan activations such as Comic-Con.
I Love Movies Logo Exploration
FanShop Packaging
I designed collectible packaging for FanShop’s first fan box and a Despicable Me 3 kids’ edition—leading concepting, mockups, and production.
Creative
David Gonzalez Senior Director of Creative
Courtney Kawata Senior Art Director
Ariel Roth Senior Designer
Jimmy Johenning Creative Director & Video Producer
Andy Langdon Video Editor
Operations
Jessica Rhoades Director of Content Operations
Gina Sirico, Kristen Woolley Senior Producers
Holly Rawlinson Head of Merchandising