Dungeons and Dragons: Honor Among Thieves
Social Campaign
ROLE: Associate Creative Director
CLIENT: Paramount Pictures
AGENCY: BOND
We partnered with Paramount to launch their blockbuster film inspired by the super popular roleplaying game. Starting over a year before release, we helped shape the social strategy to make the film a global sensation. We began with a focus on the DND lore and and eventually grew to be more broad, enticing fans of all backgrounds.
Social Content
About 8 months before release, we designed a motion toolkit to be used across their social platforms. The design system played up the exciting cast of magical creatures with effects like smoke, sparks, and even owl feathers.
DND is for Everyone
We developed fan-centric content that capitalized on the movie’s humor and broad appeal with talent-focused reviews and frame-breakers that played off the new mixed media format on X (Twitter).
Creative
Brad Burris Creative Director
Ariel Roth Associate Creative Director (lead)
James Kohlmeier Senior Art Director
Christian Medrano, Jessica Trinh Designers
Spencer White Junior Designer
Accounts
Alex Chum Senior Account Manager
Brian Deineger Account Manager
Nia Raasikh Project Coordinator
Strategy + Copy
Noelle Madrigal Senior Strategist
David Rosenzweig Senior Copywriter
Geo Cortez Community Manager