We built a comprehensive design system that established consistency across Fandango’s portfolio while allowing each sub-brand to express its own unique identity. The foundation began with a style guide defining core elements, (color palette, typography, and iconography) that anchored the parent brand.

From there, we created a flexible framework that could adapt to each sub-brand by dialing up or down different design elements. For example, Movieclips leaned into colorful, bold patterns to highlight its content-driven personality. FanShop amplified Fandango’s signature orange, channeling its energy into a bold, retail-focused identity. Meanwhile, FandangoNOW embraced a more cinematic, darker palette to reflect its streaming-first positioning.