Disney’s Wish
Social Campaign
Disney came to BOND to celebrate the premiere of Wish on their social handles. With a new score of original music and a lovable cast of characters, we set to imbuing every piece with magic and wonder. We worked with stakeholders to make a big splash for their 100th anniversary by creating unique platform-breaking content.
ROLE: Associate Creative Director
CLIENT: Disney Animation
AGENCY: BOND
Character-Driven Social Content
To kick off the campaign, we took over the Disney Villains Instagram account. True to the film, Magnifico asked fans to share their wishes and then in a cruel twist, stole them away.
This gave way to beautiful weekly social content to launch the catchy songs of the film and introduce fans to new characters.
Platform-hacking Magic
Close to premiere, we let Star’s magic shine in a set of in-feed and Instagram Story frame-breakers that disrupted the viewer’s scroll.
In addition, we experimented with new tools such as the Instagram Reel template for fans to stitch their own content to the music.
Creative
Russ Lee Creative Director
Ariel Roth Associate Creative Director (lead)
Paige Triplett Art Director
Courtney Johnson Designer
Rachel Gonzalez, Dimas Corona Video Editors
Accounts
Jessica Lee Account Director
Trokon Johnson Project Coordinator
Strategy + Copy
Sigourney Low Strategy Lead
Sofia Cabrera Senior Community Manager
Juliet Brooks Copywriter