Disney came to BOND to celebrate the premiere of Wish on their social handles. With a new score of original music and a lovable cast of characters, we set to imbuing every piece with magic and wonder. We worked with stakeholders to make a big splash for their 100th anniversary by creating unique platform-breaking content.
VILLANIOUS TAKEOVER
To kick off the campaign, we took over the Disney Villains Instagram account. True to the film, Magnifico asked fans to share their wishes and then in a cruel twist, stole them away.
CHARACTER-DRIVEN SOCIAL CONTENT
We developed beautiful weekly social content to launch the catchy songs of the film and introduce fans to new characters.
SOCIAL-FIRST reeLS & tiktok
We experimented with native social trends and new tools such as the Instagram Reel template for fans to stitch their own content to the music.
star frame-breakers
Close to premiere, we let Star’s magic shine in a set of in-feed and Instagram Story pieces.
ACCOUNTS TEAM
Jessica Lee Account Director
Trokon Johnson Project Coordinator
STRATEGY & copy TEAM
Allie Roche Sr. Director, Strategy & Engagement
Sigourney Low Strategy Lead
Sofia Cabrera Senior Community Manager
Juliet Brooks Copywriter