ROLE: Associate Creative Director
Photo shoot direction, brand identity, social content creation
CLIENT: Squishmallows (Jazwares)
AGENCY: BOND
We partnered with Jazwares to launch the mini version of their super popular toy, Squishmallows. Our strategy was to position these adorable toys as the must-have item for kids on the go by bringing them into our world with a styled shoot and native social videos.
BRAND PHOTO SHOOT
In preparation for launch, I worked closely with the set designer and photographer to determine the art direction for the product shoot. We zoomed in close on the bite-size toys and choose a cheery color palette with soft, rounded set pieces.
TEASER PIECE
We created a dynamic social video that quickly rotated between all of the new mini collectibles to get fans super pumped for release.
SQUISH IN THE WILD
After product was released, we shifted gears to highlight all the fun things you could do with these toys IRL. I shot, directed, and edited original content of Mini-Squish on ice cream cones, inflatable pool toys, and track fields among other locations.
REPEATABLE SERIES
Finally, we designed and animated fun content series that drove engagement on social with interactive games and humor-driven posts aimed at parents of Squish-lovers.
ACCOUNTS TEAM
Arianna Norvelle Account Manager
Trokon Johnson Project Coordinator
STRATEGY & copy TEAM
Carla Rosales Strategist
Sofia Cabrera Senior Community Manager
David Rosenzweig Senior Copywriter