Apple TV+
Social Campaign, Strategy, Custom shoot
I partnered with Apple TV+ to promote their award-winning titles with bold first-to-market ideas and stunning social content. The goal was to infuse the Apple magic into each piece with thoughtful design choices that highlighted the craft behind their content.
I worked on Shining Girls, The Crowded Room, Finch, Echo 3, Ghosted, Argylle, Blitz, and Wolfs. Here’s a small sample of content.
ROLE: Associate Creative Director
CLIENT: Apple TV+
AGENCY: BOND
Shining Girls
Evolving Spread
To promote this true crime show with a time-traveling twist, we took advantage of an Instagram hack and created a carousel that actually changed over the course of the show. Working closely with Apple social managers, we successfully archived and unarchived carousel panels so that it seemed like reality was constantly changing, similar to the main character’s experience in the show.
This made the Clio Shortlist in 2022. View full piece here.
The Crowded Room
For this psychological thriller, we took a social-first approach that subtly pointed out clues and allowed fans to piece together the rest. Our social content re-examined footage from multiple vantage points and kept fans hungry for more. The strategy paid off with owned posts generating 6.2M in reach and over 37M earned engagements.
Here’s a case study of the full campaign.
Unraveling the Mystery
Custom Shoot
To tease the mystery further, I art directed a photo shoot of the original sketchbook used on set by Tom Holland’s character. We published these as a series of character portraits with various objects alluding to their complex identities.
Finch
Road Trip Spread
As the last man on Earth, Tom Hanks travels across a dystopian America with a friendly robot and dog in tow. To document their bittersweet journey, I designed an Instagram carousel experience detailing their pit-stops.
View full piece here.
Creative
Brad Burris Creative Director
Ariel Roth Associate Creative Director
Noah Estep, James Kohlmeir Art Directors
Jessica Trinh, Sham Shakir Designers
Michael Yanoska, Sarika Punde Video Editors
Katie Bettini Set & Costume Designer
Patrick Gookin Lead Photographer
Accounts
Jessica Lee, Alex Galick Account Directors
Alexandra Kugler, Cara Benson Account Managers
Trokon Johnson, Jasmine Malone Account Coordinators
Strategy + Copy
Jessica Cooper Senior Strategist
Mariana Uribe, Juliet Brooks, Meha Razdan Copywriters