In early 2020, I helped launch HBO Max’s social accounts as the newest streaming service to enter the crowded space. We built a strong organic presence that catered to a younger millennial/ Gen Z audience with a focus on fan-driven and inclusive content. I developed unique content repeatables and gave visual direction to a team of designers, video editors, and motion designers. Approximately a year later, our hard work paid off and we crossed the 1 million follower mark on Instagram.
Social Content
INstagram stories
Interactive quizzes, polls, and trivia to take fans deeper into the content.
anti holiday cards
A set of cards I designed to highlight some of HBO Max’s non-traditional holiday offerings.
AR Filters
Design and art direction for movie-themed face filters.
