ROLE: Art Director
Campaign look and feel, animation, and new content ideas
CLIENT: Pantaya/Amazon Studios
AGENCY: Revolve Agency
Pantaya, a premier destination for Spanish-language shows and movies, approached us to do the social campaign for their new show starring, Eugenio Derbez and his crazy family. The reality TV series followed the family on a trip through Morocco with plenty of laughs and tears. I set the style for all social content to match the family’s fun, spontaneous approach to life with bright colors, hand-drawn elements, and a scrapbook feel as if we were reliving the memories with them.
Social Content
Instagram stories
In addition to the in-feed content, I created story content to tease new episodes and allow fans to chime in with their reactions.
