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ROLE: Senior Designer
Art direction, type design, animation, paid social assets, and new content ideas
CLIENT: 20th Century Fox
Partnering with Fox, we delivered on target social content for the popular YA book-turned movie. Taking place during the home entertainment release, the campaign had to satisfy an already hungry fandom of teen girls and their parents. As the lead designer, I created the look and feel infused with bright pops of color, distressed typography, and glitchy special effects.