The Crowded Room

Social campaign

 
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ROLE: Senior Art Director
Creative direction, concepting, design and motion

CLIENT: Apple

AGENCY: BOND

Instagram | Twitter

I’ve had the honor of partnering with Apple TV+ on multiple campaigns for their social handles. BOND helped establish the look and feel of their premium streaming service by creating repeatable content and ideating bold platforming-breaking ideas. Our goal was to infuse the Apple magic into each piece with thoughtful design choices that highlight the craft behind their content.

We worked on Echo 3, Shining Girls, and Finch with more to come!

 
 
 
 

DOMINOES SPREAD

The series focuses on the rescue mission of one American woman in Colombia and her family’s decisions that set off a chain of geopolitical conflicts bigger than themselves. This Instagram carousel shows the cause and effect relationship of the main character’s pivotal choices through high-end motion and video pieces. I ideated and art directed the piece while working with a talented team of designers and video editors. View full piece here.

DESIGN/MOTION Jessica Trinh, Ariel Roth VIDEO/SOUND DESIGN Michael Yanoska, Apple in-house team

 
 

CAST INTROS

An Instagram carousel that introduces the main characters with ambient cinemagraphs.

DESIGN/MOTION Andreas Ranassen, Gabe Mangold

INStagram stories

Instagram stories that tease the series release and critic reviews.

DESIGN Ariel Roth

UNIQUE BROTHERHOOD

Instagram carousel that dissects the complicated relationship of the main characters bonded through blood and marriage.

DESIGN Ariel Roth

 
 

ACCOUNTS TEAM

Cara Benson Account Manager
Juliana Gamboa Account Coordinator

STRATEGY & copy TEAM

Jess Cooper Strategy Lead
Mariana Uribe Sr. Copywriter
Meha Razdan Copywriter

CREATIVE TEAM

Brad Burris Creative Director
Ariel Roth Sr. Art Director
Jessica Trinh Designer
Sham Shakir Designer
Andreas Ranasen Designer
Gabe Mangold Designer
Michael Yanoska Video Editor

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