ROLE: Designer
Art direction, logo design, thumbnails, intros, lower thirds, and endcards
CLIENT: Fandango
For the past couple years, Fandango has hosted an exclusive space outside Comic-Con. The exclusive junkets were broadcast on Facebook Live and later shared on YouTube.
In preparation for the event, I built a branded graphic package we could adapt for years to come. The videos were a huge success with increased viewer engagement on Facebook, channel subscriptions on YouTube, and brand recognition among major players in the industry.
Comic-Con 2016
Moodboard
Video branding
With the new content strategy, Comic-Con videos in 2016 earned 80.4M views, nearly 3X greater than 2015, with 50% fewer pieces.